News & Posts

CHANGING SOCIAL MEDIA HABITS

Why is Facebook Spending $19bn on Whatsapp? Facebook has announced the purchase of the mobile messaging app for a staggering $19bn (£11.4bn). Google reportedly made an offer of just $1bn (£0.6bn) for the company last year. So why has Facebook been tempted to splash the cash? WhatsApp is growing fast really fast. It has 450 million monthly users, and 70 per cent of those actively use the app...

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WHY IS YOUR MARKETING STRATEGY FAILING?

If you’re putting all your efforts into marketing your company and getting nowhere, it’s probably time for a re-think. Not every strategy will work for every company: instead, actions should be tailored to meet the precise needs of each business based on factors such as their size, customer base and their scope (global or local). If you’re really struggling and sales aren’t picking up...

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